writer, designer, strategist, oh my!
Hi, I'm Hailey. Copywriter by day, wearer of many hats from 5 PM, onwards. I've been writing since age 8 when I wrote my first masterpiece, Sleeping Beauty vs. Cinderella, and with slightly more legitimacy for the last 5 years first in communications and now in advertising. Although I do also dabble in many other elements of the creative process all the way from strategic planning to illustration.
I spent 4 years getting my Bachelor's in Creative Advertising at Humber where I received the Academic Award of Excellence for graduating first in my class (nerd alert, I know, but nerds are cool now) and am now pursuing my Masters of Design in Strategic Foresight and Innovation at OCAD on a part-time basis.
Here you'll find a summary of the many types of work I engage in. If something stands out to you, shoot me a note or send me a text or email.
Clients & Brands I've Worked On:
Food & Beverage - Subway, Dare Foods (Veggie Crisps), Campbells, Brita
Alcohol & Cannabis - Arterra Wines (Kim Crawford, Good Fortune, Tom Gore), Liiv, Synr.g, Michelob ULTRA
Retail - IKEA, Walmart, Dulux
Financial - RBC, American Express, Meridian, CIDC
Automotive/Transport - Lexus, FastFrate Group, Hyundai, Genesis
Service - Fujitsu, Hitachi
Insurance - Manulife
Education - Centennial College
Nonprofit - Scouts Canada, Jack.org