a writer-strategist hybrid.
Hi, I’m Hailey.
Not a half writer or half strategist. I’m 100% both.
I live in the grey, the and, the in-between. And we all know that’s where the best ideas are born.
Advertising has honed my craft – to be clear, sharp and persuasive. To exist within a brand voice. To know when to push it further. And foresight has trained my thinking. I have the tools to zoom out. To look at the bigger picture. To see where the future might be headed.
Put them together and you get someone who can write an idea and know whether it will still land five years from now.
Hybrid thinking. Hybrid doing. That’s what you get with me.
Don’t take my word for it. Take theirs.
“I’ve had the distinct pleasure (and fortune) to have worked with Hailey over the last couple of years. Hailey is a natural leader, voracious learner, and a relentless culture builder. Hailey also has natural talent building trust and respect with both her peers and her clients. I have no doubt that Hailey will be an asset to any organization lucky enough to hire her.”
— Ian MacKellar,
Executive Creative Director
“Hailey is an exceptional talent. The type of writer that goes so far beyond the brief. She sees the bigger opportunity, she knows how to harness it and more importantly, she knows how to sell it so that everyone in the room shares the same vision. She's a phenom writer but also a strategist. Which means every single word she puts on paper has meaning and is loaded with creativity. I'll be proud one day to say ‘I knew her when...’”
— Robin Whalen,
President & CEO
“Hailey is one of those creatives that account people just adore working with. She is smart, insightful, clever and cares deeply about every project – both big and small! She has a way with words and can immediately grasp what a client is looking for – even when the true ask is buried in data, details and documents. Her excitement and hunger to produce great work is only outmatched by her true, genuine fabulousness as a human being. A fantastic copywriter, a fantastic teammate, and a fantastic person!”
— Rachel Selwood,
Group Account Director
“I feel so lucky to have worked with Hailey Appel for three years at Dentsu Creative Canada. Hailey never missed a beat, beautifully cultivating her own craft while producing work that inspired everyone around her. She has a natural way with both clients and teammates - building trust, making people feel heard, and pushing ideas forward with grace and creativity.
Hailey is not only incredibly smart and talented, but also one of the most selfless teammates. She was consistently the first to raise her hand to strengthen our culture - whether by celebrating and educating us about every holiday across cultures or simply finding ways to bring people together. Truly, anyone would be fortunate to get the chance to work with her. I’m a big fan.”
— Caley Erlich,
Executive Vice President, Global Brand Lead
“I had the joy of working with Hailey Appel as her direct supervisor and mentor while at Dentsu Creative. Hailey is an astute creative with great conceptual skills, comprehension of project objectives, and crafts the words that engage and sell. She has a positive attitude, is a natural born leader, and an inspiring teammate. With each challenge presented to her, she is able to work quickly to find creative solutions that answer the brief. Her sharp wit, intelligence, and charm are always appreciated by clients and colleagues.”
— Michael Aronson,
Executive Creative Director