writer, designer, strategist, oh my!

Hi, I'm Hailey. Copywriter by day, wearer of many hats from 5 PM, onwards. I've been writing since age 8 when I wrote my first masterpiece, Sleeping Beauty vs. Cinderella, and with slightly more legitimacy for the last 5 years first in communications and now in advertising. Although I do also dabble in many other elements of the creative process all the way from strategic planning to illustration.
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I spent 4 years getting my Bachelor's in Creative Advertising at Humber where I received the Academic Award of Excellence for graduating first in my class (nerd alert, I know, but nerds are cool now) and then completed my Masters of Design in Strategic Foresight and Innovation at OCAD University, where I spent my time researching AI and foresight applications in corporate settings.
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Here you'll find a summary of the many types of work I engage in. If something stands out to you, shoot me a note or send me an email.
Clients & Brands I've Worked On:
Retail - IKEA, Walmart, Dulux
Financial - Royal Bank of Canada, American Express, Meridian Bank, CIDC
Automotive - Lexus, Hyundai, Genesis, FastFrate Group
Food & Beverage - Subway, Dare Foods (Veggie Crisps), Campbell's, Brita
Alcohol & Cannabis - Arterra Wines (Kim Crawford, Good Fortune, Tom Gore), Liiv, Synr.g, Michelob ULTRA
Service - Fujitsu, Hitachi
Insurance - Manulife
Education - Centennial College
Nonprofit - Scouts Canada, Jack.org