Hi, I’m Hailey.
A senior writer who moved from Toronto to Melbourne for love. And the nicer weather. But mostly the love part.
I’ve written for car lovers, college students, and everyone in between. I like work that’s clever without trying too hard, strategic without sounding like it.
I’m deeply upset that I can no longer use an em dash without being accused of using ChatGPT. But mostly, I like turning big ideas into words people actually want to read. Or hear. Or see. You get the point.
I’m looking for a place to think, laugh, and learn something new. If that’s you, let’s chat.
Don’t take my word for it. Take theirs.
“I’ve had the distinct pleasure (and fortune) to have worked with Hailey over the last couple of years. Hailey is a natural leader, voracious learner, and a relentless culture builder. Hailey also has natural talent building trust and respect with both her peers and her clients. I have no doubt that Hailey will be an asset to any organization lucky enough to hire her.”
— Ian MacKellar,
Executive Creative Director
“Hailey is an exceptional talent. The type of writer that goes so far beyond the brief. She sees the bigger opportunity, she knows how to harness it and more importantly, she knows how to sell it so that everyone in the room shares the same vision. She's a phenom writer but also a strategist. Which means every single word she puts on paper has meaning and is loaded with creativity. I'll be proud one day to say ‘I knew her when...’”
— Robin Whalen,
President & CEO
“Hailey is one of those creatives that account people just adore working with. She is smart, insightful, clever and cares deeply about every project – both big and small! She has a way with words and can immediately grasp what a client is looking for – even when the true ask is buried in data, details and documents. Her excitement and hunger to produce great work is only outmatched by her true, genuine fabulousness as a human being. A fantastic copywriter, a fantastic teammate, and a fantastic person!”
— Rachel Selwood,
Group Account Director
“I feel so lucky to have worked with Hailey Appel for three years at Dentsu Creative Canada. Hailey never missed a beat, beautifully cultivating her own craft while producing work that inspired everyone around her. She has a natural way with both clients and teammates - building trust, making people feel heard, and pushing ideas forward with grace and creativity.
Hailey is not only incredibly smart and talented, but also one of the most selfless teammates. She was consistently the first to raise her hand to strengthen our culture - whether by celebrating and educating us about every holiday across cultures or simply finding ways to bring people together. Truly, anyone would be fortunate to get the chance to work with her. I’m a big fan.”
— Caley Erlich,
Executive Vice President, Global Brand Lead
“I had the joy of working with Hailey Appel as her direct supervisor and mentor while at Dentsu Creative. Hailey is an astute creative with great conceptual skills, comprehension of project objectives, and crafts the words that engage and sell. She has a positive attitude, is a natural born leader, and an inspiring teammate. With each challenge presented to her, she is able to work quickly to find creative solutions that answer the brief. Her sharp wit, intelligence, and charm are always appreciated by clients and colleagues.”
— Michael Aronson,
Executive Creative Director